THE BRIEF
THE BRIEF
Beer drinkers want to browse for various beers to taste. Develop an app to satisfy their needs.
This was a one week long project involving four programmers and three designers. This project had a rapid turn-around and involved working with developers that wanted to please beyond their scope. It’s important to understand the scope of the project from the ability of the staff producing it: that is the edge of the designer’s page. Discovery of their limitations is essential.
We worked in a group, and I was directly responsible for:
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user journey
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user stories
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initial sketches
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home screen
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mock ups
We used Sketch, Photoshop and Balsamiq to generate our deliverables.
USER JOURNEY
STYLE GUIDE
We decided on a verdant color scheme of greens and blues to best match the .
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All Droid Sans -- H3 PT Sans
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Complement each other visually
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Wide sans-serifs aids legibility
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Guides the user between sections
In order to remember the engineering team, I quickly sketched each of them in our first meeting.
COMPETITIVE RESEARCH
In order to get insight on how others have approached the problem, we took a look at two different sites: Volunteermatch.org and Stuff the Bus citing their clearest strengths and weaknesses.
Volunteermatch.org
STRENGTHS
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Quick on boarding process
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Main page packed with 'most used' items
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Calendar
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Top causes with cites
WEAKNESSES
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Poor filtering on searches for disabilities
Stuff the Bus
STRENGTHS
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Clear do’s and do not's of giving food
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Short Video walk-through of giving process
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Fully responsive page
WEAKNESSES
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Single axis of giving - Whole Foods
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Web page a blob of text - no visual hierarchy
ME
USER JOURNEY
We used the interview data to give us insights into what a journey with pain and pleasure points might look like for an app user. This is a sketch we produced of a user's journey with emotions mapped in green. This exercise assisted us with mapping out the user flow in our app. While it extended past a MVP for a short project such as this one, it also illuminated a need of assisting with impaired driving.