Sapling Data, a data visualization company, is in need of presentation software that appeals to a client with limited time to learn and aesthetic sensibilities.
The competition stipulated that the teams would design an application for IBM's Watson Workspace using Watson APIs. The final product would be something original, usable, useful, and relevant. Teams would have 5 minutes to present their final ideas. The winning team would represent Austin in a national competition in San Francisco at Connect 2017.
Project time: one week
I was directly responsible for:
Google Slide presentation
The website: www.watsonminutes.com
I used Sketch, Photoshop and Google Slides to generate our deliverables.
Watson Minutes Team left to right: Cori Grohman, Nico Alliaume, Darryl Balderas and Clay Hoffman.
USER FLOW | SKETCHING
Once we settled on a direction for our application, the team began to map out user flow. This process aided the discovery of an achievable MVP consisting of two days of work. On the right of the whiteboard you can see sketching to achieve that in our interface. We maintained a team-wide 'keep it simple' approach.
GOOGLE SLIDE PRESENTATION
Final presentations in the Austin competition were required to be completed within 5 minutes. This meant that we had to craft a clear and concise slide deck.
I structured our presentation into three parts:
a live demo of the app
a next steps and 'thank you'.
When I crafted the application's explanation slides, I imagined that I was going to pitch our project to a someone in their 80s who had limited experience with technology. I broke the app process down into four steps:
Start Call -------------- End Call ------------- Watson Processes ------------- Results Delivered
I moved forward making simple illustrations resulting in a quick and easy to understand summary for the judges and the audience. You can see the 4 stage illustration I produced below. Cori, our lead engineer and presenter, could talk his way through this efficiently without reading a script. The team felt that the illustration worked well communicating our idea. For our final presentation in San Francisco I produced a cleaner vector illustration seen below and on the right. It is animated to show you how we stepped through the process in our presentation.
SAN FRANCISCO PRESENTATION
After winning in Austin, the Watson Minutes team decided to construct a web page. The site would act as a resource explaining our application and as a point of contact for our team.
I learned how to communicate with a unique voice through this process.
Click on the image to the right and visit the site I created.
This is a video of our winning presentation during IBM's Connect 2017 Conference in San Francisco. Cori presented our application to a group of over 50 people. Our Watson Minutes team presented first followed by teams from LA and New York. At the end of the presentation round, the audience voted and our Austin team won by a narrow margin and received praise at the closing remarks of the conference. We were extremely proud to have won and thankful to IBM and General Assembly for the experience. It's something we will never forget.
Keep communication open and honest.
Maintain a narrow scope, and move quickly.
Teams with low frequency egos work well together and win.
Things to consider for future iterations:
Produce a minimum viable product vs. a minimum viable demo.
Expand integrations into Google Calendar and Twilio.
Create a persona set that reflects a narrow target demographic.
Continue to work in a Lean Startup and UX design capacity.